Analytical Methods for Effective Data Analysis

Master data analytics and explore marketing, social media, predictive, and prescriptive analytics.

Welcome to our course, "Analytical Methods for Effective Data Analysis." This program is meticulously crafted to provide you with a profound grasp of data analytics, dissecting it into four key components: marketing analytics, social media analytics, predictive analytics, and prescriptive analytics.

Throughout your journey, you will seamlessly connect these diverse facets of analytics. We'll embark by immersing you in the customer-centric universe of marketing analytics. We'll cover crucial topics, such as customer life cycles and various marketing models, including customer segmentation, acquisition, RFM, market basket analysis, and more. You'll unlock the potential of these models to bolster customer retention and engagement strategies.

Next, we'll venture into the dynamic sphere of social media analytics. Here, you'll acquire the skills to gather, measure, and analyze data from various social media platforms. Dive deep into sentiment analysis, an invaluable tool for comprehending public opinions and emotions expressed in textual content.

Our course's third section delves into predictive analytics, harnessing statistics, machine learning, and data mining to forecast future events. Additionally, we'll explore prescriptive analytics, which guides decision-making by optimizing key metrics based on historical trends.

Upon course completion, you should have the skills and knowledge needed to excel in data analytics. Whether you're a marketing professional, a business analyst, or simply someone eager to harness data's power, this course equips you with practical tools and insights to make informed decisions and thrive in your field. Seize this opportunity to master analytical methods for effective data analysis and elevate your career prospects.

In this course, students will learn how to:

  • Analyze customer data using segmentation models for targeted marketing campaigns.
  • Implement Recency Frequency Monetary (RFM) models to optimize customer engagement.
  • Evaluate the success of social media campaigns by measuring brand mentions and sentiment.
  • Apply predictive analytics techniques to make informed predictions about future events.
  • Utilize prescriptive analytics to develop strategies for achieving specific business goals.
  • Create revenue optimization models to optimize profit through data-driven decisions.
  • Demonstrate an understanding of dynamic pricing and its role in revenue management.
  • Develop practical skills in setting up and utilizing sentiment analysis for text data.

Course Format

  • This is a video-led course. You can preview some videos below.
  • This course includes practice exercises.
  • This course is aimed at all users.

Course Certificate Included

This course includes an optional online quiz that will generate a course certificate upon completion.

14-Day Guarantee

We offer an unconditional, 14-day, full money-back guarantee, no questions asked. This is our way of ensuring you have complete confidence in your Stream Skill purchase. If you don’t learn, you don’t pay.

Why Trust Us?

Stream Skill is part of the Simon Sez IT family and has been in business 14+ years and taught over 1 million students in that time. We’ve created over 130 software training courses, 8,000+ video tutorials, and we’ve helped thousands of people across the world learn how to use Microsoft Office. We’ve now created Microsoft Excel courses for the last five versions and continue to help people get to grips with this essential tool.


Your Instructor


Simon Sez IT
Simon Sez IT
Simon Sez IT makes business and technical software simple to learn.

Our most important goal is to help learners build and strengthen your software skills. We focus on simplicity but explain things in the detail they deserve. Simon Sez IT subject matter experts bring passion, knowledge and practical insights to video-based courses and practice exercises – all designed to help learners immediately apply your new knowledge and master your learning goals.

This is why more than a million learners have relied on Simon Sez IT since 2008.

Course Curriculum


  Section 1: Analytics Beginnings and Marketing Analytics
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  Section 2: Social Media Analytics
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  Section 3: Predictive and Prescriptive Analytics
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  Section 4: Exercise and Conclusion
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  Course Quiz and Certificate of Completion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.
Can I try a course I'm interested in before I purchase a course or membership?
Absolutely. The first set of videos for each course is free. Our thinking is that this allows you to hear the teacher's voice and see the visuals. To watch a free video, just click onto the course of interest. Then click the video lesson that has the “Preview" button.
What if I have questions or problems while I'm watching my tutorial?
Should you have any problems using the system, we offer free technical support to customers. Just send an email to [email protected] and we will respond promptly.
Can I get my money back if I'm not satisfied?
We offer an unconditional 14-day full money back guarantee – with no questions asked. As a result, you can rest assured that you can make your purchase in complete confidence. Our motto is “If you don't learn, you don't pay." Thanks to our 14 days risk-free offer, you can test-drive a course and make sure it's what you had in mind. We are committed to your total satisfaction!
If I register for a monthly or annual membership, will my credit card get charged automatically at the end of each pay period?
If you sign up for a monthly or annual membership, your subscription will renew automatically. Customers are welcome to cancel their recurring subscription at any time.
Will your videos work with Mac computers?
All of our courses are compatible with both Windows (PC) and Mac computers.
Will your videos work with iPhone, iPads, and Android devices?
All of our courses are compatible with iPhones and iPads and most Android devices. If you are looking to confirm that it works for you, feel free to view the free preview videos offered for each course.
Can I view your online training from any computer?
Any computer or mobile device with an Internet connection can be used for our online training courses.
Do you offer any online quizzes or testing tools?
Yes. The course tests can be used as testing tools or to earn a Certificate of Completion for a given course. The Certificate of Completion can be earned with a passing grade of 70%.
Do you offer Certificates of Completion?
Certificates of Completion are automatically generated when you complete a course, and the Test Certificates are offered as part of the online test/quiz, which accompanies the course. You will need a passing grade of 70% in order to receive a Certificate. The quizzes are based solely on course content.
Do you offer discounts for non-profits or educational institutions?
Yes, we offer 20% off discounts to non-profit, educational, and government agencies. Contact [email protected] for more information.
Where is Simon Sez IT located?
Simon Sez IT is located in sunny Florida, USA.
How long have you been in business?
We started our company in 2008 with our first course for Excel 2007. Since that time, our company has published over 180 courses. Our training is used in over 180 countries worldwide.
How do I update my name, password, email address and credit card?
Your account includes an account profile. You can edit your profile which includes the option to update your name, email address and password. You can also manage your subscriptions, in addition to adding or updating your credit card information. To access your profile, click on the photo or icon in the upper right hand corner. Then click the “Edit Profile" link. Once you've made changes to your profile, click on the “Update Profile" button to save these changes. You can watch the how to video and other videos here: http://streamskill.com/courses/getting-started-at-...
How do I update or add a new credit card to my account?
You can update your credit card information directly from your profile. You can also click on your account in the upper right corner and then click on “Add / Change Credit Card". Once you are finished making any updates, click on the “Update Credit Card" button to save these changes. You can watch the how to video and other videos here: http://streamskill.com/courses/getting-started-at-...

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