How to Use Generative AI for Sales and Marketing: Artificial

How to Use Generative AI for Sales and Marketing: Artificial Intelligence in the Workplace

How to Use Generative AI for Sales and Marketing is a practical, results-driven learning experience that teaches you how to use artificial intelligence to boost efficiency, creativity, and performance in your sales and marketing work. You’ll discover how AI can help you automate research, write better content, and deliver more targeted campaigns that connect with your audience.

This hands-on course shows you how to use AI to complete everyday tasks faster, from crafting personalized emails to optimizing ad copy and summarizing sales calls. You’ll learn proven workflows that let you generate drafts, tailor messages to different industries and roles, and test variations that improve engagement and conversion rates. Each lesson includes ready-to-use prompts so you can apply what you learn immediately.

Across seven focused lessons, you will explore how to build customer profiles, create data-driven outreach strategies, write compelling campaign materials, and enhance your content using AI tools. You’ll also discover how to maintain a consistent brand voice while scaling personalization across multiple platforms.

By the end of How to Use Generative AI for Sales and Marketing, you’ll have a complete prompt toolkit to integrate into your workflow. You’ll know how to use AI to save time, improve accuracy, and drive measurable results in both sales and marketing. Whether you’re writing copy, managing leads, or testing content, this course equips you with practical AI skills that deliver stronger performance and smarter results in less time.

In this course, you will learn:

Understand how AI improves sales and marketing performance.
Use AI tools to research customer profiles and buyer personas.
Generate high-quality leads and detailed prospect lists with AI.
Write personalized outreach emails for different roles and industries.
Summarize sales calls and create professional follow-up messages using AI.
Build first drafts of campaigns, including ads, emails, and social posts.
Adapt marketing messages for multiple audiences and communication channels.
Create and test A/B variations to improve engagement and conversions.
Analyze AI-generated insights to refine sales and marketing strategies.
Develop a reusable AI prompt toolkit for daily business tasks.
Apply AI tools to boost productivity and save time at work.
Integrate AI workflows into existing sales and marketing systems.

Course Format

This is a video-led course. You can preview some videos below.
This course includes prompt file.
This course is aimed at sales and marketing professionals.

Course Certificate Included

This course includes an optional online quiz that will generate a course certificate upon completion.

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Why Trust Us?

Stream Skill is part of the Simon Sez IT family and has been in business 14+ years and taught over 1 million students in that time. We’ve created over 130 software training courses, 8,000+ video tutorials, and we’ve helped thousands of people across the world learn how to use Microsoft Office. We’ve now created Microsoft Excel courses for the last five versions and continue to help people get to grips with this essential tool.

Your Instructor

Simon Sez IT

Simon Sez IT makes business and technical software simple to learn.

Our most important goal is to help learners build and strengthen your software skills. We focus on simplicity but explain things in the detail they deserve. Simon Sez IT subject matter experts bring passion, knowledge and practical insights to video-based courses and practice exercises – all designed to help learners immediately apply your new knowledge and master your learning goals.

This is why more than a million learners have relied on Simon Sez IT since 2008.

Course Curriculum

How to Use Generative AI for Sales and Marketing

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Frequently Asked Questions

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The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

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Do you offer any online quizzes or testing tools?

Yes. The course tests can be used as testing tools or to earn a Certificate of Completion for a given course. The Certificate of Completion can be earned with a passing grade of 70%.

Do you offer Certificates of Completion?

Certificates of Completion are automatically generated when you complete a course, and the Test Certificates are offered as part of the online test/quiz, which accompanies the course. You will need a passing grade of 70% in order to receive a Certificate. The quizzes are based solely on course content.

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Yes, we offer 20% off discounts to non-profit, educational, and government agencies. Contact [email protected] for more information.

Where is Simon Sez IT located?

Simon Sez IT is located in sunny Florida, USA.

How long have you been in business?

We started our company in 2008 with our first course for Excel 2007. Since that time, our company has published over 180 courses. Our training is used in over 180 countries worldwide.

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